Volume 18, No. 3, 2021
Covid-19 Impacts: Indian OTT Mapping The Conscious Of Audience In Novel Way
Ms. Rudhra TS , Dr. P. Tamilarasan
Abstract
"Movies will make you famous; television will make you rich, but the theatre will make you good." According to Booki Nova, watching movies at Theatre is always a great feel for cinema lovers. Due to this pandemic situation, the Theatre has shifted to OTT (Over-the-top) platform. The entire world has shut down and turned to a depressed state, but OTT lifts people from depression through its new zone. Therefore, the paper contains explicit details about the psyche of the audience in watching movies and analyzes both of its positive and negative aspects in a new manifesto. Hence, Theatre is shut and movies are being released on OTT platforms to make the audience connect to movies. So, these OTT platforms help people to make themselves active and entertained. Despite the emergence of many platforms, OTT always plays a predominant role in watching movies by cinema lovers and also by common people.
Pages: 97-102
Keywords: Audience, Covid-19,Entertainment,Movies, OTT platforms, Pandemic, Theatre