Volume 18, No. 6, 2021
A Study On Effective Utilization Of E-Banking Services With Special Reference To Working Women In Madurai
Mrs. K. Anandha Jothi Jeyalakshmi , Dr. D.Muthusamy
Abstract
Modernization has become a substantial component in making human life easier. E-banking delivers all the products and services of banks at our finger tip effectively. In the busy world with fast developing technologies, E-banking services fulfillthe needs of the customers without visiting their banks. E-banking services are very helpful in the day-to-day life of working women. An analysis of effective utilization of E-banking services is important to overcome the challenges. It is also necessary to analyse the factors influencing the effective utilization of Ebanking services. This study was conducted in Madurai among working women. Samples are interviewed using interview schedule. The relationship between demographic variables and utilization pattern has been analysed using Chi-square distribution. The factors influencing effective utilization are ranked using Likert scaling technique.
Pages: 6662-6672
Keywords: E-banking, effective utilization, demographic variables, Utilization pattern.